To make parenthood financially accessible for LGBTQ+ members, we decided to build a business that serves our people. We chose lube because it's a product most gay men are familiar with and have strong preferences for. Initially, we hesitated, but we quickly saw the connection: families are conceived through intimacy. What better way to support LGBTQ+ couples in building their families than by specializing in beauty, hygiene, and intimacy products? We confronted the “whys” behind our hesitation because we loved sharing the idea with our gay friends and family, but were unsure about our straight network. After confronting the “stigma”, we realized we were letting ignorance and fear hold us back from building something great. Now, we're committed to making parenthood accessible and inclusive for all!