Between the personal experience of closed adoption and the years of the infertility roller coaster that followed, a calling to third party reproduction seemed inevitable for Alcea Co-Founder and Executive Director Angela Richardson-Mook. With a successful corporate project management background, fifteen+ years of third-party reproduction expertise, and professional connections to alternative family building nationwide, she has brought her dream of a female-owned, full-service, holistic surrogacy agency to life. As an adopted woman, a gestational carrier, an egg donor, and a mother via IVF, she has a unique outlook on the mechanics of what truly composes a family. By leveraging her knowledge as a corporate executive and as an active member of the surrogacy community, she built unique bonds with a community of people all experiencing different nuances of infertility, yet with all the same dissatisfaction with the status quo. Personal relationships with intended mothers and fathers, surrogates, donors, and agency employees, evolved into the collective creation of a decidedly different surrogacy agency strategy.